Revolutionizing Healthcare: Engage Technologies Group and APX Platform Merger

Engage Technologies Group | APX Platform Merger

Engage Technologies Group and APX Platform, two leading technology platforms in the healthcare industry, have announced their merger to form a full-service medical practice management, business insights, and patient engagement solution. This strategic move is set to reshape the healthcare industry by removing patient barriers to knowledge, improving healthcare practice management, and optimizing provider-patient communication.

“The merger with APX solidifies our strategy to focus on improving top-line and bottom-line results for healthcare practices while delivering superior patient outcomes,” said former Apple executive C. Lloyd Mahaffey, CEO, Engage Technologies Group.

Engage Technologies Group is a cloud-based SaaS company that specializes in marketing communication technologies and content services for healthcare providers and enterprises serving the healthcare industry. Their proprietary mobile intelligence technology delivers critical information to patients at the height of interest and critical moment of need. On the other hand, APX Platform is a business insight, employee education, training, and data analytics technology platform solution that optimizes employee productivity via on-demand Sales, Finance, and Operations training courses. APX Platform also provides tools that translate EMR/Practice Management data into actionable KPIs via financial calculator templates and industry benchmarking.

“APX Platform, working one-on-one with clients and understanding their pain points and gaps in knowledge, has developed the necessary tools and resources not available anywhere else and rolled them into a robust, impactful singular solution based on our combined 30+ years of experience and proven methodologies that have driven millions of dollars in revenue for aesthetics practices all over the world,” said Terri Ross, Founder and Co-CEO, APX Platform.

By merging, the two companies are combining synergistic technology platforms and business models that will increase revenue, profitability, and productivity, as well as improve patient engagement and satisfaction worldwide. The newly merged company will operate under the Engage Technologies Group banner, and APX Platform will be marketed as “APX Platform powered by Engage”. Together, the companies are positioned to deliver a much greater technological solution to the healthcare industry.

“Combining the companies will allow us to deliver a much greater technological solution to the healthcare industry. It’s a complete game changer for how educational content and data can be both delivered, analyzed, and executed.” said Co-CEO of APX Platform Izhak Musli.

This merger is set to create an expanded and cross-pollinated network that will significantly augment the joint capabilities to effectively service enterprises, practices, and patients end-to-end. Engage Technologies Group has a proven track record of improving patient outcomes and optimizing sales force performance, working with top healthcare practitioners leading global enterprises in the Ocular, Dental, Aesthetic, and Healthcare markets to help increase patient engagement, adherence, and persistence. APX Platform brings strong expertise with practices of all sizes and stages of business within the world of Aesthetics, helping them to increase practice efficiency and profitability.

In conclusion, the merger of Engage Technologies Group and APX Platform is set to drive innovation, growth, and impact in the healthcare industry. The new solution will help healthcare practices optimize their operations, improve their profitability, and, most importantly, improve patient engagement and satisfaction worldwide.


For more information about Engage’s cutting-edge healthcare technology solution and services, contact our team today!

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